Digital Marketing | 7 Components

 

DIGITAL

MARKETING

What is Digital marketing?

 

Digital marketing is One of the easy and cheap way to take your business online. Nowadays Digital marketing is most important for business. when everything is change to online so every business man wants to take their business online Because no one buy thing by traditional style (by shop) when everything become online. People buy things online (online shopping). So, this is very important for business man to take their business online according to new generation. For business this is very important to business man to change their product and services according to new trend.  So nowadays new trend is online marketing and digital marketing is very important for digital marketing. There are many components of digital marketing like PPC, SEO, content marketing, social media marketing, mobile marketing, E-mail marketing and etc. I will explain all components: -

 

Digital marketing also called online marketing that involves electronic devices. It helping us promoting our business, product and services to customer by using internet in lowest price.

 

 

 

7 components of digital marketing

Many types of components in digital marketing but there are 7 (seven) most important components is below:

 

 

Search Engine Optimization (SEO)-

 Search engine optimization is the one of the most important part of digital marketing. Without SEO your business website never can rank. Everyone wants to traffic on website so SEO makes traffic on our website. SEO will help us to make traffic on website. SEO divided in two parts: -

·      ON-PAGE SEO

·      OFF-PAGE SEO

 

  They both are doing different type of work. But both of these are important.

–* ON-PAGE SEO –    ON-PAGE SEO included that work that you can do on your website like: Website, Domain name, content writing, Blog, Blog posting and etc. It will be help you to improve your website so your website takes people attention.

 

 

  * OFF-PAGE SEO –   OFF-PAGE SEO Included that work that you can do out of your website like: Backlinks, Facebook ads, google ads, Link building, social media marketing etc. you can improve your website position on the search engine result page (SERP) by using off-page SEO. In simple meaning of off-page SEO is that work that you can do outside of your website for collect more traffic on your website.

 

So ON-PAGE SEO & OFF-PAGE SEO they both are very important for SEO.

 

 

 

Content marketing –

 

Content marketing is a skill who used to attract people by articles, photos, videos and etc. This is very important for Digital Marketing part because if your content is interesting, knowledgeful, attractive so people can attract see your website other pages and show more interest on your website.

One of the most important things in content writing is Unique content. It is the rule of content writing of that your content should be unique. If it’s unique so your so your website will rank otherwise it will never rank.

Content marketing is very important for makes our business high.

 

Pay Per Click (PPC) –

 

 

  If PPC is modal of online advertisement. If I tell you in simple language so That payment that is received when someone clicks on your ads. The ads that you posted. for example, you publish someone ads so advertiser pay a publisher every click (when someone click their ads) on.

Pay Per Click payment depend on Search Engine Result Page (SERP). SERP Display your created ads direct to visitor to your site.

 

 

 

Social Media Marketing –

 

 Social Media Marketing is that marketing who doing on social media platforms. Social media like Facebook, tweeter, Instagram, Link din, Pinterest    etc. If we sell our product and services by using social media marketing so it was very helpful because nowadays mostly peoples use social media so it is very good for you to make traffic on your website. You can advertise your website on your social media so people know about your services.

 

Email Marketing –

 

 

Marketing meaning promoting a product and services. When we send E-mail to our costumer for promoting our product It is called email marketing. There are many benefits of email marketing like: It is not coasty it is very cheap. Its reach is more. Direct communication with costumer and etc.

 

 

Mobile Marketing –

That marketing who does by mobile. Mobile Marketing is also Digital Marketing strategy. By mobile marketing we reached the target audience by their Mobile, Via website, smartphone, apps and etc. it is easy way to communicate with customer directly. It is also helpful for E commerce. Today Phone has become our necessity. In such a situation, we use mobile for all our work like Payments, online shopping, Ticket Booking etc.  

 

 

 

So, this is digital Marketing and their components. So, I hope this is helpful for you.

 

Thank You.😊